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Marketing Literature

Marketing Literature

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230228474
Condition
New
Product Description

This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.

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