The Brand Glossary
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403998095
Condition
New
Product Description
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
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