Digital Strategies in the Pharmaceutical Industry

Name: Digital Strategies in the Pharmaceutical Industry
Brand: Springer Nature
SKU: 9781403903792
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Product Details

Brand

Springer Nature

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Part Number

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9781403903792

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New

Product Description

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

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