Competitive Identity
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230500280
Condition
New
Product Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
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