International Place Branding Yearbook 2010
International Place Branding Yearbook 2010
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230298095
Condition
New
Product Description
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
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