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Rethinking Rational Choice Theory

Rethinking Rational Choice Theory

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Springer Nature
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N/A
Part Number
0
GTIN
9780230277151
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New
Product Description

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

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