Rethinking Rational Choice Theory
Rethinking Rational Choice Theory
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230277151
Condition
New
Product Description
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
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