Marketing to the Ageing Consumer
Marketing to the Ageing Consumer
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230378209
Condition
New
Product Description
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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