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Marketing Metaphors and Metamorphosis

Marketing Metaphors and Metamorphosis

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403998613
Condition
New
Product Description

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

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