Retail Internationalization in China
Retail Internationalization in China
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230293373
Condition
New
Product Description
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
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