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Retail Internationalization in China

Retail Internationalization in China

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230293373
Condition
New
Product Description

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

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