Copied Moment of Truth
Moment of Truth
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$59.99 | $59.99 |
|
$59.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Selbstreferenz
$59.99
The Art and Craft of Policy Advising
$84.99
General Equilibrium
$29.99
Radiative Corrections
$39.99
Retail Space Analytics
$179.99
Die Befhigung des Menschen zum Menschen
$59.99
Cellular and Molecular Aspects of Inflammation
$84.99
Prhistorische Anthropologie
$139.99
Entertainment Computing ICEC 2023
$84.99
Variational Approach to Gravity Field Theories
$54.99
Continuous-Time Markov Jump Linear Systems
$84.99
Bluestockings
$109.99
Simulating and Generating Motions of Human Figures
$84.99
Revisioning Cambridge Platonism: Sources and Legacy
$159.99
The Exercise of Power in Communication
$39.99
New Approaches to Gear Design and Production
$109.99
The Palgrave Handbook of Sovereign Wealth Funds
$199.99
Logistics and Transportation
$129.00
History, Fiction, and The Tudors
$159.99
Civil Antisemitism, Modernism, and British Culture, 19021939
$39.99
Chancen und Herausforderungen des digitalen Lernens
$49.99
Translational Research Methods in Neurodevelopmental Disorders
$119.99
Baron de Vastey and the Origins of Black Atlantic Humanism
$32.99
Cuban Medical Internationalism
$99.00
Physik fr Ingenieure
$49.99
Paare in Widerspruchsverhltnissen
$44.99
Economic Systems Analysis and Policies
$109.99
Heidi (Barnes & Noble Children's Collectible Editions) by Johanna Spyri
$15.00
Nonlinear Statistical Models
$219.99
Cochlea Implantat bei Erwachsenen
$39.99
Clinical Behavioral Medicine
$109.99
Dynamic Systems for Everyone
$89.00
Pressure-Induced Phase Transitions in AB2X4 Chalcogenide Compounds
$109.99
Frozen Section Library: Central Nervous System
$149.00
The Political Economy of Kidnapping and Insecurity in Nigeria
$109.00
Design, Operation and Evaluation of Mobile Communications
$64.99
The Body in Pain in Irish Literature and Culture
$119.99
Theoretische Bodenmechanik
$99.99
Provenance and Annotation of Data and Processes
$54.99
Schtz- und Testverfahren bei Normalverteilung mit bekanntem Variationskoeffizienten
$69.99
