Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
Moment of Truth
Best Price (Coupon Required):
Buy Moment of Truth for $54.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.
Set a price drop alert to never miss an offer.
Single Product Purchase
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$59.99 | $59.99 |
|
10% OFF
This deals requires coupon
|
$54.00 | See Site | In stock | Visit Store |
Product Details
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization.
Reviews
Questions & Answers
Astrophysical Sources of High Energy Particles and Radiation
$54.99
Distance Expanding Random Mappings, Thermodynamical Formalism, Gibbs Measures and Fractal Geometry
$34.99
e-Infrastructure and e-Services for Developing Countries
$39.99
Die kulturellen Grundlagen der Gesellschaft
$69.99
Economics of Grids, Clouds, Systems, and Services
$59.99
Finite Presentability of S-Arithmetic Groups. Compact Presentability of Solvable Groups
$29.99
Delivering Development
$24.99
British Youth Television
$84.99
Habitus, Herkunft und Positionierung
$44.99
Youth Work and Islam
$49.99
Thomas-Mann-Forschung
$69.99
Handbuch Politik USA
$99.99
SPC and Continuous Improvement
$84.99
Emerging Infectious Diseases and Society
$39.99
Multimedia Data Mining and Analytics
$84.99
Nuclear Energy Development in Asia
$84.99
Immermanns "Mnchhausen"
$79.99
Developing Learning Professionals
$109.99
Advances in Food Protection
$129.00
Multimodal Analysis of User-Generated Multimedia Content
$129.00
Religion und Gesellschaft
$49.99
The Physics of Multiply and Highly Charged Ions
$169.99
Cornerstones of Freedom-Third Series: The Civil Rights Movement
$6.71
Logics in Artificial Intelligence
$84.99
Progress in Mycology
$279.99
Information, Organization and Information Systems Design
$129.00
Neural Network Data Analysis Using Simulnet
$54.99
Ultraschalldiagnostik der Haut und Lymphknoten
$64.99
Mrkte, Anwendungsfelder und Technologien in der Logistik
$79.99
Advances in Cryptology CRYPTO 2024
$79.99
Coping with Financial Fragility and Systemic Risk
$169.99
System- und Signaltheorie
$44.99
Model-Based Reliability Systems Engineering
$169.00
Cognitive and Linguistic Aspects of Geographic Space
$329.99
Digital Sound Synthesis by Physical Modeling Using the Functional Transformation Method
$84.99
Computergesttzte Audio- und Videotechnik
$119.99
Creative CBT with Youth
$179.99
Sometimes I Grumblesquinch (Hardcover)
$14.24
Ubiquitous Computing in the Workplace
$54.99
Nonlinear Electrodynamics in Biological Systems
$84.99
