Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
Moment of Truth
Best Price (Coupon Required):
Buy Moment of Truth for $54.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.
Set a price drop alert to never miss an offer.
Single Product Purchase
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$59.99 | $59.99 |
|
10% OFF
This deals requires coupon
|
$54.00 | See Site | In stock | Visit Store |
Product Details
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization.
Reviews
Questions & Answers
Funktionelle Elektrostimulation
$64.99
Mass Media, Culture and Society in Twentieth-Century Germany
$109.99
E-Sport
$39.99
Tadpole - Emotions: Happy
$5.21
ASIC Design and Synthesis
$199.99
Blood Stem Cell Transplantation
$499.99
International Trade Finance
$79.99
Computational Methods for 3D Genome Analysis
$249.99
Bounded Divinities
$54.99
Patterns in Freshwater Fish Ecology
$349.00
Reachability Problems
$54.99
Dichtkunst und Versifikation bei den Griechen
$54.99
Chinese Students' Higher Achievement in Mathematics
$109.99
Tutorials on Multiresolution in Geometric Modelling
$54.99
The Perfect Shape
$34.99
Models of Capitalism in the European Union
$109.99
Information Security
$54.99
Advances in Data Mining. Applications and Theoretical Aspects
$39.99
The Global Crisis and Transformative Social Change
$39.99
The Western Edge
$84.99
Zeptosecond Dynamics of TransferTriggered Breakup
$109.99
KI 2002: Advances in Artificial Intelligence
$39.99
Moderne Organisationstheorien 2
$49.99
Managing Flood Risk
$54.99
The Ethics of Nonfiction
$119.99
Transactions on Computational Science XII
$39.99
Online journalism
$49.99
Praktikum der Verhaltenskunde
$49.99
Intelligent Macromolecules for Smart Devices
$259.00
Mach's Principle
$279.99
Women, Murder and Justice
$54.99
White People and Black Lives Matter
$19.99
Rare-Earth Doped III-Nitrides for Optoelectronic and Spintronic Applications
$169.99
Geschftsmodellinnovation
$99.00
The Lived Sentence
$109.99
Die Deutsche Gemeindeordnung
$59.99
Zusammenarbeit frdern
$17.99
Simulation mit ACSL
$44.99
Social Action
$129.00
Neue Prmissen in Fhrung und HR-Management
$29.99
