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Storytelling in Organizations

Storytelling in Organizations

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230230682
Condition
New
Product Description

Storytelling in organizations isa notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

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