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Place Branding

Place Branding

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230230736
Condition
New
Product Description

The topic of place branding is moving frominfancy to adolescence. Manycities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academicformat but is at the same time useful for practice.

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