Breaking News!
60% Off the Hottest Halloween Costumes & Accessories

Brand Choice

Best Price (Coupon Required):
Buy Brand Choice for $76.50 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$76.50
@ Link.springer.com with extra coupon

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
$84.99 $84.99

10% OFF
This deals requires coupon
$76.50
See Site In stock Visit Store

Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403946416
Condition
New
Product Description

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

Available Colors
Available Sizes

Reviews

0
0 reviews
5 stars
4 stars
3 stars
2 stars
1 star

Questions & Answers

Similar Products

Molecular Pathology of Endocrine Diseases

Molecular Pathology of Endocrine Diseases

$169.99
The Usage of System Dynamics in Organizational Interventions

The Usage of System Dynamics in Organizational Interventions

$54.99
MathCamp + LitCamp Green Bunk Grades 3-4

MathCamp + LitCamp Green Bunk Grades 3-4

$1,289.00
Global Carbon Cycle and Climate Change

Global Carbon Cycle and Climate Change

$169.99
Nematics

Nematics

$219.99
13C-NMR- Spektroskopie

13C-NMR- Spektroskopie

$59.99
Micropolar Theory of Elasticity

Micropolar Theory of Elasticity

$169.99
Whiteness and Class in Education

Whiteness and Class in Education

$84.99
Expertensysteme in CIM

Expertensysteme in CIM

$69.99
Human Factors of Stereoscopic 3D Displays

Human Factors of Stereoscopic 3D Displays

$54.99
Minimally Invasive Forefoot Surgery in Clinical Practice

Minimally Invasive Forefoot Surgery in Clinical Practice

$109.99
New Trends in Formal Languages

New Trends in Formal Languages

$39.99
Shakespeare and the Modern Dramatist

Shakespeare and the Modern Dramatist

$59.99
Advances in Evolutionary Computing

Advances in Evolutionary Computing

$169.99
Personalisation of Education in Contexts

Personalisation of Education in Contexts

$49.99
Logik des Scheiterns

Logik des Scheiterns

$39.99
Plasma Spectroscopy

Plasma Spectroscopy

$54.99
Logos of Phenomenology and Phenomenology of The Logos. Book Three

Logos of Phenomenology and Phenomenology of The Logos. Book Three

$219.99
Crop Breeding

Crop Breeding

$99.00
Symbolic Analysis for Automated Design of Analog Integrated Circuits

Symbolic Analysis for Automated Design of Analog Integrated Circuits

$129.00
Eisenstoffwechsel, Anmien Therapie und Diagnose

Eisenstoffwechsel, Anmien Therapie und Diagnose

$79.99
The Giant Ice Cream Mess

The Giant Ice Cream Mess

$4.49
NATOs Expansion After the Cold War

NATOs Expansion After the Cold War

$119.99
Pathological Neurochemistry

Pathological Neurochemistry

$84.99
CT- and MR-Guided Interventions in Radiology

CT- and MR-Guided Interventions in Radiology

$179.00
Musical Variation

Musical Variation

$149.00
First Little Readers: Guided Reading Levels E & F (Multiple-Copy Set)

First Little Readers: Guided Reading Levels E & F (Multiple-Copy Set)

$69.74
Web Services

Web Services

$84.99
Die vertragsmssige Doppelwhrung

Die vertragsmssige Doppelwhrung

$59.99
Liver Diseases and Hepatic Sinusoidal Cells

Liver Diseases and Hepatic Sinusoidal Cells

$54.99
Innovative Psychiatrie mit offenen Tren

Innovative Psychiatrie mit offenen Tren

$84.99
Party Governance and Party Democracy

Party Governance and Party Democracy

$109.99
Ad-Hoc, Mobile, and Wireless Networks

Ad-Hoc, Mobile, and Wireless Networks

$54.99
Introduction to Robust and Quasi-Robust Statistical Methods

Introduction to Robust and Quasi-Robust Statistical Methods

$54.99
Regulation of Ovarian and Testicular Function

Regulation of Ovarian and Testicular Function

$39.99
Formal Techniques for Networked and Distributed Systems - FORTE 2004

Formal Techniques for Networked and Distributed Systems - FORTE 2004

$54.99
Creative Prototyping with Generative AI

Creative Prototyping with Generative AI

$49.99
Hysterische Lhmungen

Hysterische Lhmungen

$59.99
Global Report on Student Well-Being

Global Report on Student Well-Being

$169.99
Contesting Ethnoarchaeologies

Contesting Ethnoarchaeologies

$109.99
previous
next