Breaking News!
60% Off the Hottest Halloween Costumes & Accessories

Brand Choice

Best Price (Coupon Required):
Buy Brand Choice for $76.50 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$76.50
@ Link.springer.com with extra coupon

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
$84.99 $84.99

10% OFF
This deals requires coupon
$76.50
See Site In stock Visit Store

Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403946416
Condition
New
Product Description

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

Available Colors
Available Sizes

Reviews

0
0 reviews
5 stars
4 stars
3 stars
2 stars
1 star

Questions & Answers

Similar Products

Automation in Hematology

Automation in Hematology

$109.99
Constructions of Widowhood and Virginity in the Middle Ages

Constructions of Widowhood and Virginity in the Middle Ages

$109.99
Current topics in photosynthesis

Current topics in photosynthesis

$39.99
Quellen und Studien zur Geschichte der Mathematik

Quellen und Studien zur Geschichte der Mathematik

$39.99
Supervision auf dem Prfstand

Supervision auf dem Prfstand

$54.99
Moleklspektroskopische Untersuchungen auf dem Gebiet der Silane und der heterocyclischen Sulfane

Moleklspektroskopische Untersuchungen auf dem Gebiet der Silane und der heterocyclischen Sulfane

$59.99
Rating Management's Effectiveness

Rating Management's Effectiveness

$89.00
Physics of Atoms and Ions

Physics of Atoms and Ions

$39.99
Intimacies, Critical Consumption and Diverse Economies

Intimacies, Critical Consumption and Diverse Economies

$39.99
Artificial Neural Networks in Pattern Recognition

Artificial Neural Networks in Pattern Recognition

$69.99
Die Macht kollektiver Denkmuster

Die Macht kollektiver Denkmuster

$64.99
Autophagy: Biology and Diseases

Autophagy: Biology and Diseases

$249.99
Asian Research in Mathematics Education

Asian Research in Mathematics Education

$159.99
Die soziale Bedeutung des Besitzes in der modernen Konsumgesellschaft

Die soziale Bedeutung des Besitzes in der modernen Konsumgesellschaft

$59.99
Interpenetrating Polymer Networks and Related Materials

Interpenetrating Polymer Networks and Related Materials

$39.99
Bevlkerungs- und Wirtschaftsstatistik

Bevlkerungs- und Wirtschaftsstatistik

$69.99
A GUIDE TO SPSS/PC+ 1ED

A GUIDE TO SPSS/PC+ 1ED

$34.99
Data Mining Applications Using Artificial Adaptive Systems

Data Mining Applications Using Artificial Adaptive Systems

$84.99
Maschinenhen

Maschinenhen

$59.99
Matrix Transforms for Computer Games and Animation

Matrix Transforms for Computer Games and Animation

$54.99
Ganglioside Biochemistry

Ganglioside Biochemistry

$169.99
Philosophical Foundation of Human Rights

Philosophical Foundation of Human Rights

$119.99
Nicht-lineare Wirkungsbeziehungen von Erfolgsfaktoren der Unternehmensgrndung

Nicht-lineare Wirkungsbeziehungen von Erfolgsfaktoren der Unternehmensgrndung

$74.99
Maturation Phenomenon in Cerebral Ischemia III

Maturation Phenomenon in Cerebral Ischemia III

$109.99
Deutsch im Maschinenbau

Deutsch im Maschinenbau

$37.99
Cellular Primary Immunodeficiencies

Cellular Primary Immunodeficiencies

$249.99
Ein methodischer Ansatz zur Erstellung von Hybrid-Betriebsstrategien fr die simulative Ermittlung v

Ein methodischer Ansatz zur Erstellung von Hybrid-Betriebsstrategien fr die simulative Ermittlung v

$64.99
Management Education in the Network Economy

Management Education in the Network Economy

$109.99
Digital Twins: Basics and Applications

Digital Twins: Basics and Applications

$219.99
School-Parent Collaborations in Indigenous Communities

School-Parent Collaborations in Indigenous Communities

$109.99
Self-Dual Codes and Invariant Theory

Self-Dual Codes and Invariant Theory

$199.99
The New Urban Area Development

The New Urban Area Development

$84.99
Online Communities and Social Computing

Online Communities and Social Computing

$109.99
Advances in Natural Computation, Fuzzy Systems and Knowledge Discovery

Advances in Natural Computation, Fuzzy Systems and Knowledge Discovery

$219.99
On Concurrent Programming

On Concurrent Programming

$54.99
Erinnerungen an Adolf Slaby

Erinnerungen an Adolf Slaby

$54.99
Introduction to Parallel Computing

Introduction to Parallel Computing

$44.99
Methods in Protein Sequence Analysis

Methods in Protein Sequence Analysis

$169.99
Learning-Centred Leadership in Higher Education

Learning-Centred Leadership in Higher Education

$54.99
New Frontiers in Artificial Intelligence

New Frontiers in Artificial Intelligence

$54.99
previous
next