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City Branding

City Branding

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230294790
Condition
New
Product Description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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