Asian Brand Strategy
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403992796
Condition
New
Product Description
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands.
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