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Places

Places

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230251281
Condition
New
Product Description

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call itthere can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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