Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Advertising in the Age of Persuasion

Advertising in the Age of Persuasion

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230339644
Condition
New
Product Description

Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Block Copolymers II

$169.00

Privacy Enhancing Technologies

$54.99

Handbook on Immunosenescence

$259.00

Entwicklungsmanagement

$49.99

Software, Services, and Systems

$54.99

Jordan: A Study in Political Development (19211965)

$39.99

The Harary Index of a Graph

$54.99

Arbeitslosigkeit und Wirtschaftsentwicklung

$39.99

Fundamental Approaches to Software Engineering

$54.99

Current-Mode Analog Nonlinear Function Structures

$84.99

CAS and Football: Landmark Cases

$84.99

Pro Oracle Spatial

$54.99

Wings of Fire Graphic Novel: The Lost Heir (#2)

$9.74

Orthopedic Nuclear Medicine

$199.99

Information Hiding

$39.99

Public Financial Management and Internal Control

$59.99

Programming Languages and Systems

$39.99

Advances in the Conceptualization of the Stress Process

$84.99

Die Massenmedien im Wahlkampf

$59.99

Euclidean Quantum Gravity on Manifolds with Boundary

$89.00

IPOs and SEOs in the US Real Estate Industry

$39.99

Natural Compounds as Therapeutic Agents for Amyloidogenic Diseases

$84.99

Das Widerstandsvermgen des Fues

$44.99

Peer-to-Peer-Netzwerke

$39.99

Betriebseinrichtungen der Textilveredelung

$59.99

Georg von Siemens Ein Lebensbild aus Deutschlands groer Zeit

$69.99

NLR Proteins

$199.99

Optimal Transportation, Geometry and Functional Inequalities

$49.99

Geomorphology of the Tropics

$219.99

Schwestern

$49.99

IgG4-Related Sclerosing Cholangitis

$109.00

Moment Maps and Combinatorial Invariants of Hamiltonian Tn-spaces

$109.99

Delta-Sigma A/D-Converters

$109.99

Emergency Neurology

$84.99

Green's Functions in Quantum Physics

$279.99

IT-Management durch KI-Methoden und andere naturanaloge Verfahren

$14.99

Grundzge der Bergbaukunde Einschliesslich Aufbereitung und Brikettieren

$84.99

Blockchain and the Public Sector

$159.99

Stepping Back from the Ledge - A Daughter's Search for Truth and Renewal by Laura Trujillo

$27.00

High Pressure Vessels

$129.00