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The Seven Sins of Innovation

The Seven Sins of Innovation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137432513
Condition
New
Product Description

Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

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