Macmillan: A Publishing Tradition, 1843-1970

Name: Macmillan: A Publishing Tradition, 1843-1970
Brand: Springer Nature
SKU: 9780333735176
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Springer Nature

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9780333735176

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For over one hundred and fifty years, since its founding in 1843, Macmillan has been at the heart of British publishing. This collection of essays, representing recent research in the archives at the British library, examines the firms' astute business strategy during the nineteenth century, its successful expansion into overseas markets in America and India, its complex and intriguing relations with authors such as Matthew Arnold, Thomas Hardy, Alfred Lord Tennyson, W.B.Yeats, and J.M.Keynes, with additional chapters on Macmillan Magazine and the work of a modern children's editor.

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