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Building Brand Value the Playboy Way

Building Brand Value the Playboy Way

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230577893
Condition
New
Product Description

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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