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The Economy of Brands

The Economy of Brands

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230232501
Condition
New
Product Description

In many businesses brands accountfor the majority of shareholder value. It iscrucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

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