Market Mediations
Market Mediations
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137509987
Condition
New
Product Description
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
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