Copied Strategies of Multinationals in Central and Eastern Europe
Strategies of Multinationals in Central and Eastern Europe
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev - and analysesthe motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
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