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Strategies of Multinationals in Central and Eastern Europe

Strategies of Multinationals in Central and Eastern Europe

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Springer Nature
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N/A
Part Number
0
GTIN
9780230230552
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New
Product Description

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev - and analysesthe motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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