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Identifying Hidden Needs

Identifying Hidden Needs

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230219762
Condition
New
Product Description

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failureis due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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