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Verkaufen, Flirten, Fhren
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Der Band ist eine Einfhrung in die persuasive Kommunikation von einem der auch international bekanntesten deutschen Kommunikationswissenschaftler, auf der Erfahrung mit Seminaren, Vorlesungen und Kursen aus 30 Jahren aufgebaut und auf dem neuesten Stand der Wissenschaft. Augenzwinkernd, aber seris. Praktisch, aber mit grndlichem theoretischen Hintergrund.Wie und warum gelingt es uns, andere Menschen dazu zu bewegen, etwas fr uns zu tun ein Produkt zu kaufen, uns zu helfen, sich (ver)fhren zu lassen? Fr die dritte Auflage wurde der Band aktualisiert.
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