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Candidate-Centered Campaigns

Candidate-Centered Campaigns

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137398604
Condition
New
Product Description

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

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