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Empathetic Marketing

Empathetic Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230340275
Condition
New
Product Description

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

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