Empathetic Marketing

Name: Empathetic Marketing
Brand: Springer Nature
SKU: 9780230340275
Availability: InStock

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Springer Nature

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9780230340275

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New

Product Description

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

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