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Defending Your Brand

Defending Your Brand

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230340343
Condition
New
Product Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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