The Science of Why
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137502032
Condition
New
Product Description
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
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