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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9781137279279
Condition
New
Product Description

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.

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