Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Brand Premium

Brand Premium

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137279910
Condition
New
Product Description

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.

Available Colors
Available Sizes
1 Offer Price Range: $19.99 - $19.99
BEST PRICE

Single Product Purchase

$19.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$19.99 $19.99

$19.99
See Site In stock Visit Store

Similar Products

The Movement: The Movement: 1955

$8.99

Post-Transcriptional Control of Gene Expression in Plants

$39.99

Molecular Virology

$54.99

International Perspectives on the Gulf Conflict, 1990-91

$129.00

Biomedical Ethics Reviews 1983

$109.99

Dichtkunst und Versifikation bei den Griechen

$54.99

Key Topics in Surgical Research and Methodology

$229.00

Cross-cultural Dialogue on the Virtues

$54.99

Recognition and Response in Plant-Virus Interactions

$84.99

Orogenic-Type Polymetallic Mineralization Associated with Multistage Orogenesis in Northern North Ch

$139.99

Perinatal Pathology

$84.99

Primary Exergy Cost of Goods and Services

$39.99

Genetic Programming

$39.99

Biomechanics

$199.99

Bioactive Compounds and Cancer

$189.00

Modeling Excitable Tissue

$49.99

Cellular Ageing and Replicative Senescence

$109.99

Observation and Experiment in the Natural and Social Sciences

$129.00

Solitary Witch - The Ultimate Book of Shadows for the New Generation by Silver Ravenwolf

$27.99

Lipedema

$29.99

Green's Functions in Quantum Physics

$279.99

Thinking Seriously About Gangs

$84.99

Physik und Informatik Informatik und Physik

$99.99

Intelligent Systems and Data Science

$109.99

The Nature of Transformation

$49.99

Tribology of Diamond-like Carbon Films

$129.00

Versuche mit Eisenbetonbalken

$49.99

The Best Approximation Method in Computational Mechanics

$54.99

Die Leistung vor der Innovation

$74.99

The Benefits of Natural Products for Neurodegenerative Diseases

$169.99

Computational Intelligence Processing in Medical Diagnosis

$169.99

Sustainability through Service

$54.99

Freizeitkomomie: Marketing von Erlebniswelten

$44.99

Risk Assessment and Risk-Driven Quality Assurance

$39.99

Chloroplasts

$109.99

Dissipative Solitons: From Optics to Biology and Medicine

$39.99

Student Book

$19.99

Sans-Papiers-Proteste und Einwanderungspolitik in Frankreich

$59.99

Universal Design in Video Games

$179.99

Zwischen gesellschaftlichem Auftrag und Wettbewerb

$74.99