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Green Marketing

Green Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137535870
Condition
New
Product Description

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

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