Copied Semiotics, Marketing and Communication
Semiotics, Marketing and Communication
Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become 'symbols for sale'. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an excellent introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. This book will be of great value to anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are gradually introduced using real life studies to ease the presentation of the terminology and to show the managerial relevance of each research step.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$179.99 | $179.99 |
|
$162.00 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Barriers Between Women
$54.99
Odin Teatret
$54.99
Grenzgebiete zwischen Psychiatrie und Neurologie
$44.99
I Survived the San Francisco Earthquake, 1906 (#5)
$4.49
Anglo-friesische Runensolidi im Lichte des Neufundes von Schweindorf (Ostfriesland)
$59.99
Crime, Prosecution and Social Relations
$54.99
Treatment of Chronic Pain by Interventional Approaches
$129.00
Priorisierung in der Medizin
$89.95
Advances in Information Retrieval
$84.99
Transportation Soil Engineering in Cold Regions, Volume 2
$259.00
Psychotherapie der Schlafstrungen in der Nervenrztlichen Sprechstunde
$54.99
Historical Archaeologies of Capitalism
$109.99
Geomorphological impacts of extreme weather
$169.99
Schulung und Coaching in der Gesundheits- und Krankenpflege
$39.99
Wetting Phenomena
$39.99
Produktionspolitik
$59.99
Transition beyond Denuclearisation
$139.99
Raya and the Last Dragon: The Guardian of the Dragon Gem
$4.49
Proceedings of the International Conference on Information Control, Electrical Engineering and Rail
$199.99
Handbuch Geschlechterforschung und Fachdidaktik
$69.99
Trusted Computing and Information Security
$39.99
Behind the Screen
$109.99
What Kind of Information Society? Governance, Virtuality, Surveillance, Sustainability, Resilience
$84.99
The Story of the B-52s
$19.99
Fighting Corruption Collectively
$59.99
Rankings and Preferences
$39.99
Proceeding of the International Science and Technology Conference "FarEaston
$379.99
Faith, Feminism, and Scholarship
$54.99
Constraint-Based Mining and Inductive Databases
$54.99
Design Thinking Research
$169.99
Jingle
$6.74
Methodische Untersuchungen zur Analyse mit dem Massenspektrometer
$59.99
The Music of Central Africa: An Ethnomusicological Study
$54.99
Textures of Materials
$109.99
Experiment and Exploration: Forms of World-Disclosure
$129.99
Mit harmonischen Verhltnissen zu Kegelschnitten
$39.99
Functional Imaging and Modeling of the Heart
$109.99
Verdauungsapparat
$49.99
Anekdotisches Erzhlen im Zeitalter der Aufklrung
$39.99
Technische Thermodynamik
$59.99
