Emerging Multiplicity
Emerging Multiplicity
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781403991768
Condition
New
Product Description
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
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