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Internationalisation Strategies

Internationalisation Strategies

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780312164072
Condition
New
Product Description

This volume, published in association with the UK chapter of the Academy of International Business , again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms.

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