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Brandjack

Brandjack

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137375353
Condition
New
Product Description

Containing 90+ case studies including BP, Beyonc, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

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