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Shaping Chinas Global Imagination

Shaping Chinas Global Imagination

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Springer Nature
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N/A
Part Number
0
GTIN
9781137361714
Condition
New
Product Description

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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