Soft Power in China

Name: Soft Power in China
Brand: Springer Nature
SKU: 9780230108622
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Springer Nature

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GTIN

9780230108622

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New

Product Description

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

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