Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Fashion Branding and Communication

Fashion Branding and Communication

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137523426
Condition
New
Product Description

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Available Colors
Available Sizes
1 Offer Price Range: $54.99 - $54.99
BEST PRICE

Single Product Purchase

$54.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$54.99 $54.99

$54.99
See Site In stock Visit Store

Similar Products

Artificial Intelligence in Education

$129.99

Sustainable Food Innovation

$169.99

Stability Analysis and Design for Nonlinear Singular Systems

$54.99

Die Kennzeichnung der remissionsfhigen und der malignen Verlaufsform des Pemphigu schronicus nach d

$54.99

Advances in Information Systems Development

$69.99

Applied Multidimensional Scaling

$44.99

Sculptured Surface Machining

$169.00

Time and Punishment

$119.99

Semantics in Databases

$39.99

Quick Guide Trendmanagement

$19.99

Theatre Under Louis XIV

$39.99

Foundations of Software Technology and Theoretical Computer Science

$39.99

From Power Politics to Conflict Resolution

$54.99

Die elterliche bergangsentscheidung nach der Grundschule

$44.99

The Twenty-first Century in Space

$54.99

Proceedings of the 3rd Brazilian Technology Symposium

$129.00

Psychoakustische Messtechnik

$84.99

Regional Representations in the EU: Between Diplomacy and Interest Mediation

$39.99

Education for Decoloniality and Decolonisation in Africa

$169.99

Solving Practical Engineering Mechanics Problems

$37.99

Calcium and Cellular Secretion

$54.99

Nachhaltigkeitscontrolling

$29.99

Progress in Neutron Capture Therapy for Cancer

$39.99

Creating the Competitive Edge through Human Resource Applications

$39.99

Aperture Antennas for Millimeter and Sub-Millimeter Wave Applications

$199.99

Brain Hypoxia

$54.99

Diophantine Analysis

$59.99

Acoustics and Vibration of Mechanical StructuresAVMS 2019

$169.99

Kundenintegration in den Dienstleistungsprozess

$79.99

Lake Veluwe, a Macrophyte-dominated System under Eutrophication Stress

$169.00

konometrie in Theorie und Praxis

$179.99

Advances in Processing and Pattern Analysis of Biological Signals

$169.99

CSR und Sportmanagement

$59.99

Wemberly Worried

$5.21

Performance of Information and Communication Systems

$169.00

Uncertainty Deconstructed

$54.99

Adolescents and risk

$84.99

Praxisbuch fr wirksame Fhrung mit der Theorie U arbeiten

$29.99

Process Analytical Chemistry

$219.99

Scholastic News Science Reader: Amazing Animals

$2.95