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MarketingKonzeption zur Rckgewinnung ausgewhlter Einzelhandelskunden

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658116484
Condition
New
Product Description

Diese Arbeit fokussiert die strategische Entwicklung einer Marketing-Konzeption zur Rckgewinnung und Abwanderungsverhinderung von (Buch-)Einzelhandelskunden. Systematisch werden jegliche Bausteine, die im Zusammenhang mit der Erstellung eines Rckgewinnungskonzepts stehen - im Sinne eines Pflichtenheftes - sowohl intensiv beleuchtet, bewertet als auch mgliche entscheidungsrelevante, fundierte, innovative und kreative Alternativen kritisch gegenbergestellt. Praktikern wird damit ein Werkzeug an die Hand gegeben, das zur Senkung von Kundenabwanderungsquoten und damit zur Steigerung der Markenverbundenheit einen enormen Beitrag leistet.

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