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Medienunternehmen im Social Web
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Naemi Goldapp gibt einen berblick ber interdisziplinre Erkenntnisse zu reichweitenstarken Inhalten im Social Web und bietet Lesern eine Hilfestellung, selbst Strategien fr die Verbreitung von Inhalten in Sozialen Netzwerken zu entwickeln. Sie erlutert, warum die Optimierung von Inhalten fr Soziale Netzwerke insbesondere fr Facebook unablssig fr Journalisten ist. Ihre Argumentation baut sie auf Erluterungen zu den Herausforderungen der Branche im digitalen Zeitalter sowie auf einem Verstndnis fr Soziale Medien generell auf. Vertiefend geht die Autorin der Frage nach, was Medienunternehmen von viralen Medien wie Heftig.co und Buzzfeed hinsichtlich der Themensetzung, Aufbereitung und Verbreitung lernen knnen.
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