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Competitive Strategies

Competitive Strategies

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230301641
Condition
New
Product Description

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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