Consumer Nationalism and Barrs Irn-Bru in Scotland

Name: Consumer Nationalism and Barrs Irn-Bru in Scotland
Brand: Springer Nature
SKU: 9783030533816
Availability: InStock

Best Price:
Buy Consumer Nationalism and Barrs Irn-Bru in Scotland for $39.99 at @ Link.springer.com
No coupon is required — this is the standard retail price.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $39.99 - $39.99

BEST PRICE

Single Product Purchase

$39.99

@ Link.springer.com BUY Now

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com		$39.99	$39.99			$39.99		See Site	In stock	Visit Store

Product Details

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783030533816

Condition

New

Product Description

This book connects a detailed analysis of Irn-Brus brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barrs Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

Available Colors

N/A

Available Sizes

N/A