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Church Advertising, Public Relations and Marketing in Twentieth-Century America

Church Advertising, Public Relations and Marketing in Twentieth-Century America

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031130434
Condition
New
Product Description

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianitys most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

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