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Kollaborationen zwischen Kreativwirtschaft und Mittelstand

Kollaborationen zwischen Kreativwirtschaft und Mittelstand

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658118549
Condition
New
Product Description

Dieses Buch zeigt, dass die Kreativ- und Kulturwirtschaft Impulsgeber fr Innovationen und die Implementierung neuer Technologien in Unternehmen anderer Branchen sein kann. Unternehmen der Kreativwirtschaft verfgen ber besondere Kompetenzen im Hinblick auf die Gestaltung offener und nutzerorientierter Innovationsprozesse. Dieses Potenzial kann auch in anderen Wirtschaftszweigen genutzt werden. Anhand von Matching- und Partneringmodellen wird gezeigt, dass Kooperation groen Nutzen fr beide Seiten stiftet.

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