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Digital Business Leadership
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Dieses Buch beschreibt die Grundlagen der Digitalisierung und die damit einhergehenden betriebswirtschaftlichen Chancen und Risiken. Fach- und Fhrungskrfte erhalten praktikable Handlungsempfehlungen, um die Herausforderungen der digitalen Transformation zu bewltigen und langfristig erfolgreich als Digital Leader handeln zu knnen. Dazu werden acht wesentliche Handlungsfelder zum Aufbau einer Digital Business Leadership systematisch erarbeitet. Anhand nachvollziehbarer Unternehmensbeispiele von Digital Business Leadern werden die relevanten Vorgehensmodelle, Managementprinzipien und Methoden errtert. Deren berfhrung in den Unternehmensalltag wird durch ein Kapitel zum Change-Management untersttzt.
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