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Erfolgreiches Franchise-System-Management

Erfolgreiches Franchise-System-Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658119669
Condition
New
Product Description

Gerlinde Brinkel stellt in diesem Buch die wesentlichen Erfolgsfaktoren von Franchise-Unternehmen dar, die auf der Grundlage bestehender Forschungsergebnisse und einer umfassenden Praxisbefragung ermittelt wurden. Die Ergebnisse liefern konkrete Anhaltspunkte, wie sich Franchise-Geber beim Aufbau, dem Markteintritt und in der Wachstumsphase verhalten sollten, um ein Franchise-System erfolgreich zu etablieren.

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