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Gender-Rhetorik
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Zarah De Luca-Hellwig schliet in ihrem Buch eine wesentliche Forschungslcke im Bereich der Gender-Rhetorik, indem sie die Heterogenitt der Geschlechtsklassen in Bezug auf die Verwendung performativer, argumentativer oder stilistischer Mittel belegt. Zugleich geht sie der Frage nach, woher der im Alltagsverstndnis unumstlich verankerte Glauben an die Geschlechterdifferenz herrhrt. Durch die Prfung bestehender theoretischer Konzepte mittels empirischer Untersuchungen gelangt die Autorin zu dem Schluss, dass Geschlechtsstereotype primr adressatenseitig (re-)produziert und perpetuiert werden.
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